It’s amazing how many agents still tell me they want to recommend my services but the homes they list are in lower price ranges. And they don’t even think to recommend staging a lower priced vacant home! ALL homes benefit from being professionally staged, regardless of price.
I tend to feature my larger jobs but this time, I’m going to feature a recently renovated Cape Cod in New Providence in order to prove my point. The owners understood the benefits of staging a vacant house and hired me to do the set-up. We didn’t need to rent any furniture or accessories. We discussed what was needed and they brought in what they already owned and supplemented with a few purchased pieces. We only staged the living room/dining room, kitchen and den, highlighting the charming, cozy space perfect as a starter home or for someone wanting to downsize.
Take a look at the pictures and the next time you think a house is too small or the price too low to professionally to stage it, think again! Click on the pictures to enlarge the images.
“Staging to Live” (decorating a home) and “Staging to Sell” (merchandising a home) are very different. When we’re hired to stage a home for selling, we approach the project with eyes focused on how to best present the property to potential buyers. It’s much easier to do this when a home is vacant but when a home is occupied, it’s a bit more challenging because the owners are living there. In order for a staging to be successful, the occupants must be committed to making the suggested changes and just as importantly, to maintain the staging during the entire selling process.
The owners of this Harding Township home were committed and the result is evident in the pictures. We updated the paint colors in several rooms, refinished hardwood floors, de-cluttered personal effects, removed excess or worn furniture, rearranged the rooms to create better flow, and where necessary, rented furniture and accessories. This house is ready for the next family to move in!
Here are a just few after pictures of our latest occupied home staging. Click on each image to see the full scale of the room.
The home owners believe in the power of staging. They understand that staging is an upfront investment with the potential to make them money with the sale of their home. A staged home WILL sell faster and for more money than a home which is not staged. And our staging statistics and those presented by the Real Estate Staging Association (RESA), prove just that!
Virtually every home I’ve staged has something special about it. But I recently had the opportunity to stage a Livingston house, built in 1865, that is unique and full of charm. What really made it fun was being able to stage the property with the owners eclectic mix of furniture and accessories which served to highlight the enchanting features of the house.
Here are a few pictures of our latest occupied home staging project. Be sure to click on each image to see the full scale of the room.
It’s important to understand that a home can be staged using the owners possessions. So many people still believe that home staging requires renting furniture and accessories. As you can see, that’s not the case. But, most people have too much stuff so it’s my job to pare down the possessions in order to show the features of the house. If you’re selling your home, you’re selling the space and the features, not the items in the house. So, ask yourself…”Is my house stuff-o-cating?”
Every staging job is important. Whether we’re doing just a consultation or moving furniture around or bringing in some accessories to add a bit of “oomph” to a property, it all helps the agent and the home owner to get that house sold faster and for more money than if we hadn’t been there. But recently, we were fortunate to stage a house where the owners gave us the opportunity to do what we felt was best (within reason, of course) and the house looks fabulous!
The Morris county house is located at 35 Post House Road in Harding Township. It was in excellent condition to begin with but needed some color updates and major de-cluttering to highlight the beautiful features this property has to offer. When a growing family lives in a house for many years it’s very easy to collect a lot of furniture and just plain stuff! I’m sure some of you know what I mean, right? The house is now freshly painted, the hardwood floors are gleaming, the kitchen and bathrooms are spotless, and the list goes on and on. Without a doubt, this house is move-in ready!
Here are just a few pictures of our lastest staging project. Be sure to click on each image to see the full scale of the room.
Who wouldn’t love working in a house like this! Or better yet, LIVE in a house like this! To learn more about the property, contact Susan Massengill of Keller Williams Metropolitan at (973) 285-5535 . Many thanks to the photographer, Joe Locascio of Home Exposure LLC, for the use of his pictures in this post.
I just saw the clip on Good Morning America about Luis Ortiz, one of the stars of Bravo TV’s “Million Dollar Listing New York”. As posted online on The Real Deal, The New York Post reported that he’s under investigation for doctoring listing photos of a Greenwich Village townhouse. I can understand why he did this. According to the article, the listing was in horrible condition so he Photoshopped hardwood floors, marble counter tops, a new oven and bookshelves. Ortiz said during the show, “If I put the real photos out there, nobody would come inside. A little white lie isn’t going to kill anybody!” Well, it might not kill anybody but it may hurt his career. Six days later, the New York Department of State, which oversees the real estate industry, launched an investigation into his business practices.
So, back to my question, “Is it ethical for real estate agents to Photoshop a listing”? There ARE virtual staging companies out there and I know agents who have used them. I’ve never heard an outcry that this is unethical. As a matter of fact, I often see these companies with booths at real estate conventions and events. As a “hands-on” home stager, I obviously don’t believe in staging properties in this way. It’s misleading. Imagine seeing beautiful pictures of a property only to visit it and see something totally different. The argument is that the prospective buyer is given the opportunity to see the potential of the property. I’ve seen an example of this firsthand. It was a virtual staging with furniture added and some “structural” changes made to enhance the property. I must admit, the virtual staging was extremely well done. But it didn’t sell the property. People were disappointed when they saw the actual property and it languished on the market for 6 months. Ultimately, NJ Home Staging and Redesign was brought in to make the necessary changes. The clients agreed to paint, add sheet rock over dated wood paneling, do minor repairs and additions, and to rent furniture to stage the property. The result? Read on…
My feeling is that home sellers and agents who don’t want to spend the money to properly present a property should post the real pictures along with pictures showing the property’s potential (and stated as such). Will the property sell? Of course but at what cost? Usually, the cost of the staging will never equal the cost of the first price reduction…or the second…or the third. Staging is an investment to PROTECT an investment – in this case, the equity in a house.
Let’s get back to that New Jersey property I mentioned earlier. The CLIENTS wanted the virtual staging done, not the real estate agent. She wanted to properly stage the property but the home sellers were not willing to take the time nor spend the money. In other words, they were not willing to invest to protect the equity in their home. So, the agent did the only other thing she could do…virtually stage the home. It backfired for the home sellers. The house sat on the market for 6 months while they paid the carrying costs AND reduced the price on the house. Finally, they were willing to listen. And what was the result after the house was properly staged? It sold in 2 weeks with multiple bids!
NJ Home Staging and Redesign has staged this spacious, custom colonial in Mendham, New Jersey. The setting is absolutely magnificent and the house perfectly maintained. This house was a joy to stage! Click on each image to see the full scale of the room.
NJ Home Staging and Redesign staged this gracious and classic historical Hartshorn home in Short Hills. After refinishing the hardwood floors, careful consideration was given to the paint color selection to bring out the beauty of the rooms. All were selected from Benjamin Moore’s Historical Color Selection. Rental furniture was supplied by CORT and the accessories were supplied by NJ Home Staging and Redesign.
Click on each picture to see the full scale of the rooms.
Visit our latest vacant staging located at 323 Doremus Avenue in Glen Rock, New Jersey. This totally renovated home features hardwood floors, stainless steel kitchen appliances, granite counter tops, Anderson windows, and a finished lower level, just to name a few. For additional information and to view the property, contact Nicholas Tselepis of Nicholas Real Estate at (973) 340-1107.
Click on the image to enlarge.
The Real Estate Staging Association® (RESA®) is the international trade association for professional real estate stagers and redesigners. This bedroom, designed by Angela Gagauf, was selected as one of the top 10 redesigns of 2013 in North America.
A chandelier that’s not big enough can make a room feel smaller.
A good guideline is to measure the room’s length and width and add those numbers together. Then use that number for the diameter, substituting “inches” for “feet”. So if your room is 12 feet by 18 feet, you should look for a chandelier with a diameter of at least 30 inches.